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Workspace configuration and compliance.
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GDPR Right to Erasure
Rotating the identity salt permanently invalidates all hashed user IDs in your BigQuery dataset. Historical events remain in the warehouse but can no longer be linked to any individual. This action satisfies Art. 17 GDPR erasure requests at workspace scope. This cannot be undone.
⚠️ All future attribution runs will start fresh — historical user journey data will be lost.
⚠️ Connector syncs will continue but new events will use the new salt.
⚠️ You cannot recover the old identities after this action.